Survey research

Auburn Athletics: SEC Network
  • Date:
  • Type:
    Project, Auburn University
Survey Research

Survey Research Methods (PRCM 4510) is a required course in Auburn University's public relations curriculum. Students learn how to conduct surveys using a variety of methods and how to analyze the results. To implement the concepts, students form groups and partner up with a client. The client then provides a specific topic for which he or she would like research. It's a semester long project that ends with an elaborate report and presentation analyzing the research. My group and I worked with Auburn Athletics to conduct a survey regarding the SEC Network and received more than 2,000 responses. Click on the image below to be redirected to the report.